Stokke —

Your Second Best Seat

Copywriter/Creative Seraphine Radermacher

Note: This idea was created during my internship at B-Reel in 2022. I’m well aware that IKEA and INGO came out with basically the exact same idea late May of 2023 which they were awarded several, well deserved, gold and silver Lions with. Great minds etc. Nevertheless, I’m proud of this idea and I’m considering it (sort of) a Cannes winner too.

Background

Stokke is a children’s premium product brand selling cribs, strollers and high chairs. But probably known foremost for their iconic Tripp Trapp chair.

This idea is created for their Seating Campaign in late 2023, aiming to highlight Stokke’s unique seating POV.