H&M Beauty — Make Up Stories
Together with
Agency B-Reel Chief Creative Officer Zack McDonald Creative Directors Afshin Moenini, Christian Poppius Design Director Gustav Stockman Sr. Motion Designer Andreas Godwin Designer Sofi Faxling Copywriter Anna Zetterlund, Seraphine Radermacher Art Director Sofie Edman, Augusta Ahlberg Brand Director Caroline Deas-Ehrnwall Producer Hannah Håål Sr. Strategist Thomas Eon Strategist Juviann Cuevas
Why is it called makeup? It’s because you’re supposed to make it up as you go, and with every blush, lipstick and mascara stroke, you’ve got the power to Make Up Stories. For the launch of our global H&M Beauty campaign, we highlight 4 different styles of Mascaras as your trusted partner-in-crime.
Make up
Stories
