Fictional case.
ClitAdvisor
Copywriter Seraphine Radermacher / Amanda Förberg
Art Director Jesper Sjöström / Ebba Billström
Problem
Attract visitors to an unexplored and undiscovered destination.
Insight
A third of the population doesn’t know where the clitoris is —leading to 35 percent of women not reaching orgasm during sex in heterosexual relationships. At the same time, only five percent of men don’t orgasm during sex in heterosexual relationships. How can we reduce this gap, make orgasm more equal, and in the end, make sex more enjoyable?
Idea
An app that educates men and women about the clitoris and its location.
ClitAdvisor
The app
Homepage
Choose if you have a clitoris or not and receive customized content.
Feature
Explore the clitoris and learn where it might vibrate.
Feature
Exercises where you can discover what you enjoy and share with sexual partners.
Digital advertising
Displaying ads on news sites and Instagram where the target group is. The graphic expression speaks soft sensuality that is enjoyable to look at and also less intimidating to receive as an ad.
